With an upfront payment of €150 million and up to €377 million in performance-based earnouts, the deal adds 11.5 million subscribers and targets €250 million in annual synergies within three years.
The company has acquired the rights to three new celebrity-led factual entertainment lifestyle series: "Martin Compston Living Las Vegas", "Guy Martin: Proper Jobs", and "Katie Piper’s Weekend Escape".
Millennial and Gen Z parents now subscribe to more SVODs and spend over $100 monthly on TV services, but their willingness to cancel undercuts traditional assumptions about kid-driven bundle loyalty.