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More than half of subscribers (55%) now get these ‘indirect’ subscriptions via their cell phone providers, while 34% access and pay for them through a retailer. 44% now get a subscription they used to pay for free of charge, thanks to a bundled deal — rising to 55% for 18-24 year-olds.

From today, customers can access the offering on Prime Video for $15.99/month, an approximate 30% savings.

The offering is available for purchase on Prime Video in the U.S. for a limited time.

Users who sign up by February 28 can access the bundle for $49.99 per month for the first three months. After that, the price will increase to $69.99 per month.

Mediavision data showed that this segment experienced significant growth throughout 2024.