The deal will see ITV Studios add nearly 2,000 hours of Vice content to its 90,000+ hour catalogue, as well as represent future projects in the Vice Studios’ pipeline.
Starting this month, the youngest passengers of Air Europa will enjoy beloved family programs such as "Zenon the Farmer," "Bichikids," and "Zoo Songs", in both English and Spanish during their flights.
The deal was brokered on behalf of ITV Studios by Augustus Dulgaro, EVP Sales Asia Pacific, and Zoe Tsui, Head of Content & Format Sales Greater China.