Search results for ctv
5 FEB 2025
Distribution
Natpe 2025: Blue Ant Media launched three FAST channels on My Free DIRECTV
Love Nature, Total Crime and Declassified are now available on the newly launched FAST platform from DIRECTV.
23 JAN 2025
Trends
USA: marketers to double advertising investment in CTV in 2025
New data from Proximic by Comscore revealed CTV accountability for media budgets will double from 2023.
17 JAN 2025
Forecasts
USA: CTV advertising to grow 10% annually through 2027
Nielsen revealed that CTV now reaches 77% of U.S. viewers weekly, surpassing the 68% reach of linear TV.
16 JAN 2025
Forecasts
CTV takes center stage in modern advertising
LG Ad Solutions unveiled strategies to maximize TV ad spending and emphasized the pivotal role of CTV in 2025.
15 JAN 2025
Trends
CTV ad overexposure is a growing concern for marketers
Emarketer examined the need for streaming services to improve transparency about audience metrics to ensure they do not overpromise or accept more ad spending than they can effectively deliver to the intended target audience.