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the Viaplay streaming service app will be pre-installed on all Hisense Smart TVs sold in Viaplay’s current direct-to-consumer markets and in North America, where Viaplay will launch in early 2023.

The global population of TV and video streaming devices has now exceeded 1.1 billion. Samsung is the leading brand, with 14% of devices in use, followed by Sony (12%), LG (8%), Hisense (5%), TCL (5%) and Amazon (5%), according to Strategy Analytics.

The leading free streaming television service to expand global reach launching across 22 countries on Hisense’s new embedded streaming platform – Vidaa.