During this year’s Hispanic Heritage Month and with the election season in full swing, Horowitz reviewed what issues are top of mind for Hispanic/Latinx Americans.
Two in three (66%) TV content viewers are using free, ad-supported streaming TV (FAST) platforms in a typical month, according to Horowitz Research’s latest annual report, "State of Media, Entertainment, and Tech: Viewing Behaviors 2024."
This comes from the report by the consulting firm Horowitz, "FOCUS Latinx Volume I: Subscriptions 2024", an annual report tracking the evolution of the pay and free TV, streaming, internet, and mobile environment among U.S. Hispanic/Latine audiences.