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How does U.S. Hispanic audiences consume news? 2 OCT 2024

Trends

How does U.S. Hispanic audiences consume news?

During this year’s Hispanic Heritage Month and with the election season in full swing, Horowitz reviewed what issues are top of mind for Hispanic/Latinx Americans.
Imagen Los servicios SVOD siguen ganándole terreno a la televisión en vivo 21 AUG 2024

Trends

FAST increased Usage impact SVOD and MVPD Subscriptions

Two in three (66%) TV content viewers are using free, ad-supported streaming TV (FAST) platforms in a typical month, according to Horowitz Research’s latest annual report, "State of Media, Entertainment, and Tech: Viewing Behaviors 2024."
USA: 62% of black audiences prioritize black-focused content 10 JUL 2024

Trends

USA: 62% of black audiences prioritize black-focused content

A study by Horowitz Research underscored the necessity of culturally relevant content to the value proposition for streaming services.
Venu Sports is expected to generate a major impact in the sports streaming sector 30 MAY 2024

Streaming

Venu Sports is expected to generate a major impact in the sports streaming sector

A research by Horowitz Research revealed that over 4 in 10 sports viewers are likely to subscribe to the new streaming service once it is available.
USA: Hispanics drop Pay-TV, boosting demand for Spanish content on SVOD and FAST 8 MAY 2024

Trends

USA: Hispanics drop Pay-TV, boosting demand for Spanish content on SVOD and FAST

This comes from the report by the consulting firm Horowitz, "FOCUS Latinx Volume I: Subscriptions 2024", an annual report tracking the evolution of the pay and free TV, streaming, internet, and mobile environment among U.S. Hispanic/Latine audiences.