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USA: NFL viewers embrace interactive, social and shoppable Game Day experiences 22 SEP 2025

Markets

USA: NFL viewers embrace interactive, social and shoppable Game Day experiences

Horowitz Research finds that 63% of NFL fans engage on social media during games, 51% shop live, and 45% interact through features like alternate camera angles and mini-games—signaling new monetization and fan engagement opportunities.
BBC Studios and Disney expand "Bluey" franchise with motion-control game and 2027 feature film 8 SEP 2025

Kids & Animation

BBC Studios and Disney expand "Bluey" franchise with motion-control game and 2027 feature film

The Emmy® Award-winning global phenomenon gears up for a cross-platform expansion, as BBC Studios partners with Nex on an interactive game launching in October 2025 and announces the theatrical release of the first-ever "Bluey" movie in August 2027.
USA: Younger audiences fuel rise of interactive TV that blends viewing, social media, and commerce 3 SEP 2025

Markets

USA: Younger audiences fuel rise of interactive TV that blends viewing, social media, and commerce

48% of TV viewers engage with social media around shows, 31% shop via links or QR codes during content, and 45% of 18–34-year-olds buy products tied to what they watch—redefining the future of live and ad-supported television.
Kartoon Studios launches an animation and multi-platform ecosystem built around bitcoin and defi 20 AUG 2025

Production

Kartoon Studios launches an animation and multi-platform ecosystem built around bitcoin and defi

This project is the centerpiece of a fully integrated business model spanning content, digital education, merchandise, and interactive apps, designed to position Kartoon Studios as a trailblazer at the intersection of kids’ entertainment and blockchain innovation.
UK viewers embrace ad‑supported CTV as platform engagement grows across demographics 31 JUL 2025

Markets

UK viewers embrace ad‑supported CTV as platform engagement grows across demographics

In 2025 more UK consumers prefer AVOD (42%) over BVOD or SVOD (each 36%), while 73% favor watching sports on big-screen devices and interactive ad features attract up to 24% of 18–24‑year‑olds.