According to Nielsen, broadcast and cable accounted for 57.6% of ad-supported viewing in 2025, compared to 42.4% for streaming. The report also notes that seven different streaming platforms ranked among the year’s top-performing assets.
The new NEO platform delivers ad performance up to 3x more effective than traditional campaigns, while DemoDirect taps into data from 95 million devices to boost linear audience precision. Both tools will expand across Warner Bros. Discovery’s portfolio throughout 2025.
Canadians spent 3.5 million hours on CBC digital platforms on April 28, while over 7 million Canadians tuned in to “Canada Votes: 2025 Election Special” on CBC and CBC News Network.
Operating as Shine Fiction and led by Chairman Dominique Farrugia; with Chief Operating Officer, Guillaume Thouret, the offering will concentrate on premium series for local linear and global streaming partners.