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The CEO and founder of the French distributor explains why the company stands out in the audiovisual landscape, presents its key projects and anticipates the goals in MIPCOM.

The company considers this appointment a key step to reinforce the studio’s presence in major international markets. With nearly two decades of experience in content distribution, Zamora joins Secuoya Studios after serving as Executive Director for Iberia at Sony Pictures Entertainment.

New French class satire joins a high-profile lineup including "Mozart Mozart", "Empathy", "Velvet New York", "The Couple Next Door – Deadly Attraction", and "The Great Chimera", as Beta targets buyers in Cannes with top-tier scripted content from around the world.

Marie-Laure Hébrard, President of the company, highlights the strong performance of its catalog in 2024, its strategic flexibility amid market challenges, and the new dramas, thrillers, and procedurals set to drive growth in 2025.

The brand new format – a UK first – is launching with British Airways as the initial brand to trial Dynamic Pause Ads. The flag carrier is using this format as part of its The End of Summer Sale campaign, offering customers limited-time, special offers when booking their next adventure.