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The data comes from Media Partners Asia’s (MPA) Asia Video Content Dynamics 2025 report, which tracks content investment, consumption, and production across seven key Asian markets: India, Indonesia, Korea, Malaysia, the Philippines, Thailand, and Vietnam.

“Hearts on Ice,” and “Mga Lihim ni Urduja” will land on the Filipino streaming platform, starting September 15.

These two GMA Network entries are among the selections that will represent the Philippines at the upcoming Southeast Asia Video Festival for Children, taking place from November 13 to 16 in Bangkok, Thailand.

The much-anticipated pilot episode captivated audiences nationwide and recorded a solid 12.1% TV Household rating with 61.3% audience share, according to data from the Nationwide Urban TV Audience Measurement (NUTAM) by research firm Nielsen Philippines.

Roughly 77 million people in the Philippines stream video content, while 80% say they stream more today than a year ago, and 75% plan to try new services within the next 12 months.