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Deborah Gurofsky was elevated to SVP & Managing Director of Media Pulse, while Taylor Farmer and Asha Chohan have been appointed to senior roles on the team: Director of Programmatic Revenue & Operations and Account Director, respectively.

The deal between both companies includes live upcoming championship events plus a library containing some of the most historic PPV sporting events.

"Rise And Stream" with Meg Roberts, "Hot Takes" with Dale Manucdoc, "Paris Pulse" and "Olympic Fomo" with Mark Strong and Jemeni keep audiences up-to-date on all the major storylines.

The label will be focused on delivering premium factual content.

The new content studio, which will be led by Jamie Hall and Danny Gabai, is composed of a distribution catalog of over 1,000 hours and five premium production entities: Pulse Films, UnTypical, VICE Studios LatAm, VICE Studios Canada, and a news documentary unit.