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The format secured a 31.1% market share in the 25–54 demo, outpacing RTL 4’s average by over eight points, and drove over 1.2 million viewers across RTL 4, Videoland, and YouTube in its launch week.

Innovative chase competition blends live studio drama with real-world tension across Europe; premieres 25 October on Videoland.

The strategic psychological reality series “Watch Your Back” becomes the first title from Talpa and Kinetic’s global creative alliance, debuting on NPO Start in early 2026 as a streaming-first game of deception and shifting identities.

It´s a new co-development from Banijay Benelux label, EndemolShine Nederland, Talpa Studios, and Signal.Stream.

Thus, the companies secure their first Dutch commission. The producers are now gearing up to introduce the format to the United States.The format is co-developed by Kinetic Content and Talpa Studios in collaboration with Signal.Stream and distributed by Talpa Studios.