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Revry and REVOLT are pooling their data to help advertisers reach diverse audiences more accurately—while keeping privacy front and center. eMarketer projects U.S. CTV ad spending will rise 16.8% in 2025.

A new Bango report reveals that 23% of Gen Z Americans now pay for social media subscriptions, spending nearly $1,000 annually across various services, and increasingly favoring bundled offerings through third-party providers.

A recent analysis from Futuresource Consulting shows that over 60% of households report financial stability or improvement. Premium digital content engagement rises to 40%, up 8 points year-on-year.

The figures are based on a study by Parks Associates, which explores sports fans' viewing preferences, including their watching habits, spending patterns, and interest in interactive services.

The projected growth in online consumer spending outpaces even the expansion of the media and entertainment sector, which is expected to grow from $1.07 trillion in 2025 to $1.3 trillion by 2029.