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The agreement is to secure merchandising rights for the long-running hit children’s series "Simon Super Rabbit" for Germany, Austria, and Switzerland. With Season 5 scheduled for delivery early next year, the long-running preschool animated series will total 260 episodes, seeing "Simon Super Rabbit" fast becoming one of the most popular IPs loved by kids and their parents worldwide. 

The deal includes additional bundling opportunities, special offers and more. This continued alliance aims to deliver additional value to subscribers while celebrating the unique strengths of both companies.

Cats Protection, a UK-based cat welfare charity, to receive significant donation from "Simon’s Cat" under agreement. Through this partnership, "Simon’s Cat" will make a donation to the UK-based cat welfare charity, Cats Protection, which could feed around 3,800 cats in care for 25 days. This ensures they receive healthy and nutritious food while they await rehoming.

First half underlying earnings are up 40%. On one hand, we are confident of an increase in underlying earnings for the full year; on the other hand, we forecast flat advertising revenue in Q3. The growth in total ad revenue was offset by a decline in production business ITV Studios, which felt the impact of last year's U.S writers' and actors' strike.

As part of the deal, adidas will supply apparel, footwear and accessories for the Sky Sports Golf presenters, commentators and crew during live broadcasts and at all Sky Sports events.