The initiative grants top buyers early access to highly anticipated series, featuring exclusive premieres from Germany, Norway, Iceland, UK, South Korea, France, Switzerland, Luxembourg, Belgium, and Italy.
With an ambitious roadmap that emphasizes large revenue accounts, market expansion, and ground-breaking content monetization, the company is turning a new leaf.
Kantar's latest Worldpanel about Entertainment on Demand (EoD) data on the global streaming market, reveals a growing consumer preference for ad-supported streaming, robust momentum for Apple TV+, increasing investment in sports content, and Netflix’s continued strength in delivering engaging entertainment.