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Globo and Telemundo Studios secure co-production understanding to expand premium scripted content 16 MAY 2025

Deals

Globo and Telemundo Studios secure co-production understanding to expand premium scripted content

Under the MoU, Globo and Telemundo will collaborate on the development and co-production of original films and series to be released as Globoplay Originals in Brazil and across Telemundo’s broadcast and streaming platforms in the U.S.
Nielsen reports black audiences drive engagement across blockbusters and streaming 16 MAY 2025

Markets

Nielsen reports black audiences drive engagement across blockbusters and streaming

Black audiences contributed 21% of U.S. opening weekend box office revenue in 2024 and accounted for 22% of total streaming minutes viewed—well above their 14% share of the population. Nielsen highlights this engagement as a key driver of commercial success across platforms.
Espresso Media signs major deal with NHK for 16-title package 16 MAY 2025

Distribution

Espresso Media signs major deal with NHK for 16-title package

The Japanese company has picked up several titles for their SVOD platform, including John Lennon and Yoko Ono documentary "Daytime Revolution."
Upfronts 2025: Netflix highlights Ad-Tier growth and global reach 15 MAY 2025

Streaming

Upfronts 2025: Netflix highlights Ad-Tier growth and global reach

Netflix’s ad-supported tier now reaches 94 million users across 40 countries, accounting for over 40% of new sign-ups in available markets. The platform also partners with 20+ third-party firms to enhance ad measurement and transparency.
Upfronts 2025: Warner Bros. Discovery unveils NEO Ad Platform and DemoDirect targeting tool 15 MAY 2025

Ad Sales

Upfronts 2025: Warner Bros. Discovery unveils NEO Ad Platform and DemoDirect targeting tool

The new NEO platform delivers ad performance up to 3x more effective than traditional campaigns, while DemoDirect taps into data from 95 million devices to boost linear audience precision. Both tools will expand across Warner Bros. Discovery’s portfolio throughout 2025.