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"MILO", "Hero Inside", "Unicorn Academy", "Miraculous" and "Maya" are the DeAPlaneta Entertainment brands that will be present at the London event. From 24 to 26 September, it will bring together retailers, manufacturers and licensees in London to close deals and forge alliances that will make it possible to create new product lines for the most exciting IPs of the moment.

Deals totalling nearly 400 hours secured with E-Vision and ejunior, CLT-UFA S.A., Hungarian Broadcasting Division and LALATV.

Alongside executive producers Veronica Priefer and Johannes Kunkel, who will lead the new label, it will aim to create, package, manufacture, and distribute scripted content for both the German and global markets.

The former head of UFA partners with Beta Film’s leader to produce German and European series and films for the international market.

They will manufacture and distribute a wide range of plush in different sizes scheduled to be on the market in Xmas 2024.The first items from the plush collection were exclusively unveiled at the Nuremberg Toy Fair.