Hub’s 2025 “TV Advertising: Fact vs. Fiction” survey shows over 50% of viewers willing to prioritize streaming subscriptions over other leisure spending despite widespread concern about rising costs and recession risks.
Total streaming usage in the U.S. rises to 38.3% of TV time, while broadcast falls to historic low of 19.2%, marking continued shift in viewing habits. Netflix viewing up 13.5% vs. May, represents 42% of monthly gain for streaming.
Former Red Arrow Studios executive to oversee international distribution, marketing, and strategic business development at ZDF Studios, reinforcing its global ambitions.
Glina" is the first co-production between SkyShowtime and Telewizja Polska, produced by Apple Film. Władysław Pasikowski ("Kroll", "Psy") and Dariusz Jabłoński ("Zasada przyjemności", "Wino truskawkowe") will serve as directors.