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The yet-to-be-named label will focus on scalable, returning competitive formats and integrate the portfolios of Potato and 12 Yard, as ITV Studios ramps up investment in globally marketable unscripted IP.

48% of TV viewers engage with social media around shows, 31% shop via links or QR codes during content, and 45% of 18–34-year-olds buy products tied to what they watch—redefining the future of live and ad-supported television.

In just three months, the platform entered the Top 5 U.S. Entertainment Apps on Google Play, achieved 500% growth in monthly user spend, and plans 280 original productions by 2026 across 177 global markets.

The six-episode series will premiere on Channel 4 in the UK and on Tubi in the US and Canada in 2026. The series is written and created by Camilla Whitehill and produced by Fremantle’s Dancing Ledge Productions.

The signing of this proposed transaction is subject to the information and consultation of employees' representative bodies, if applicable. Following this acquisition, CANAL+ would have the option to take full control of UGC from 2028, with the agreement of UGC's shareholders.