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Max launches extra member add-on across subscription tiers in the United States 23 APR 2025

Streaming

Max launches extra member add-on across subscription tiers in the United States

Profile transfer is available for users of the extra member add-on, priced at $7.99 per month.
Ad-Supported plans surge as YouTube overtakes Netflix in key markets 16 APR 2025

Trends

Ad-Supported plans surge as YouTube overtakes Netflix in key markets

Digital i’s latest Trend Report highlights a major shift in streaming behavior, with 88% of Prime Video users now on ad-supported tiers and YouTube surpassing Netflix in viewing time across APAC and North America. Live sports and bundled offerings further reshape the global streaming landscape.
Netflix plans to spend USD 18 billion in content production in 2025 11 MAR 2025

Production

Netflix plans to spend USD 18 billion in content production in 2025

The investment represents an 11% increase from 2024—while doubling down on new revenue streams like advertising and live events. The platform surpassed 300 million subscribers and saw rapid ad-tier adoption, with 55% of new users choosing the ad-supported option in Q4 2024.
USA: YouTube Introduced "Premium Lite" to Expand Subscription Offerings 6 MAR 2025

Streaming

USA: YouTube Introduced "Premium Lite" to Expand Subscription Offerings

Ad-free viewing for $7.99 per month, but without music and offline downloads YouTube aims to attract price-sensitive users with a streamlined subscription option.
Gusto TV launches on India's Jio Platforms, JioTV and JioTV+ 3 MAR 2025

Distribution

Gusto TV launches on India's Jio Platforms, JioTV and JioTV+

JioTV users can now enjoy Gusto TV's premium food content, featuring a vibrant array of culturally diverse shows, delectable recipes, and captivating culinary adventures.