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Hub Intel’s research confirmed that helping viewers manage multiple services can reduce “revolving door churn”.

The rollout will be in a move that expands the iconic brand to free ad-supported services worldwide for the first time. The title will launch on Samsung TV Plus in the coming weeks, before rolling out on LG Channels, Plex, Rakuten TV and TCL across 29 territories this summer including the UK, US, Canada, Australia, New Zealand, as well as South Korea, India, France, Italy, Spain, Brazil and Mexico.

The company has aligned with software, insights, and data company, Launchmetrics, and Banijay Iberia’s creative agency IMA, to offer clients 360 production, marketing, and measurement services.

Several streaming services have launched cheaper ad-supported tiers in the Nordics lately, e.g. Skyshowtime and Max this spring. Now Viaplay in Denmark is joining, with the launch of an HVOD alternative. 

The executive has held various positions in the company since 2006. Meanwhile, Volker Lehmann to retire.