Search results for vmvpd

The U.S. streaming market closed Q2’25 with 339M subscriptions, including 20% in Specialty, Sports, and vMVPD services; Specialty SVOD grew 12% YoY, while overall streaming added a net 6M subscriptions.

Parks Associates and Adeia’s latest white paper describes how vMVPD services are augmenting – and in some cases replacing – traditional pay TV services as the primary source of innovative advertising-based business models.

Excluding vMVPDs, which deliver live TV over the internet, pay TV will decline 7.2% this year to 66.4 million households, eMarketer revealed in its latest report. That figure will drop to 54.3 million households by the end of 2026.

AT&T Premium TV had 620,000 net losses in 1Q 2021, while vMVPDs had a net loss of about 255,000 subscribers amid the quarter. The top cable providers had a net loss of about 775,000 video subscribers during the quarter.

Parks Associates' digital event, "Future of Video: Explore vMVPDs and New OTT, Pay-TV Strategies" explores the increasing popularity of VMVPD services have taken over the pay-tv landscape. By 2023, the market is projected to surpass satellite TV and telco services, falling in second place behind cable services.