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As buyers have come to expect from WBITVP, the new slate covers reality, entertainment, factual entertainment genres, and scripted formats. It incorporates iconic content brands, innovative twists on established hits, and one very entertaining and compelling physical competition show.

Pays will be responsible for the general management and commercial and operational leadership of WBITVPB’s non-scripted entertainment and authentic fiction business.

The collaboration will see WBITVP hold worldwide rights, excluding the U.S., for “Roller Jam,” “Human vs. Hamster” and “Second Chance Stage.”

The executive will join the company in November from BBC Studios, where he worked for seven years.

WBITVP Sweden is the first of WB’s opcos to adapt the International Emmy nominated CBC Digital Original comedy format, created by Wendy Litner. The 10-part show is se to air on Sweden's Discovery+ service.