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Barb reports 20.1 million UK homes used at least one SVOD service in Q1 2025, with Netflix leading at 59.2% penetration. Paramount+ posted the strongest quarterly growth, up 16% to 3.1 million homes, while Amazon Prime Video saw 87% of its 13.4 million homes on its ad-supported tier.

Launched in January 2024, the ad tier is included in standard Prime memberships unless users pay to opt out. Amazon Ads generated $47 billion last year, ranking third globally behind Google and Meta.

Amazon Prime Video led the shift with a 204% increase in faith-based titles in 2024, far outpacing its overall content growth of 100%. Meanwhile, Western Europe accounted for 53% of global commissions, with unscripted formats dominating the space.

This prestigious award underscores ODMedia’s commitment to delivering top-tier digital media solutions for its clients while meeting the highest technical and quality standards set by Amazon Prime Video through their PFV program. 

The independent kids SVOD is available for the first time internationally via Amazon Prime Video Channels in the UK and Sweden, and will soon be expanding in the US on The Roku Channel.