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Accenture’s “Reinvent for growth in the Media Industry” study surveyed 6,000 global consumers about their habits and preferences, focusing on media, social networks, and video games.

A recent study by Accenture revealed that consumers are struggling to find entertainment in the media landscape and will have to reinvent themselves to adapt to the new context.

Streaming content directly to consumers has not, as a business model, lived up to its billing – and its performance continues to decline as multiple services compete for the same share of wallet, according to Accenture’s latest report.