According to Antenna’s Q3 2025 State of Subscriptions report, Specialty SVOD subscriptions grew 12% YoY by mid-2025, down from 22% the previous year, showing a maturing but still vital segment
According to Antenna, partnerships with telcos, retailers, and hardware makers accounted for 19% of U.S. SVOD sign-ups in Q1 2025, up from 12% three years earlier, with Apple TV+ and Paramount+ leading the trend.
Antenna’s annual subscription report revealed that while millions of consumers continue to join the Premium SVOD market, the pace of new subscriber growth has slowed.