A potential post-Brexit removal of UK titles from the definition of “European” content could pose a significant challenge for Netflix, Ampere Analysis noted in its latest report.
Growth in total ad spending in the UK continues to slow, weighed down by the uncertainty of Brexit dragging into the 2019 holiday season and unfavorable comparisons to 2018 total ad spend, which got a bump from the World Cup.
As the eurozone faces economic turmoil due to global trade tensions and the continuing threat of Brexit, France and Germany are faring slightly differently where ad spend is concerned, according to eMarketer.