bundling - Latest news Search results for bundling

Streaming: SVOD brands shift from advertising to bundling 12 JUN 2025

Trends

Streaming: SVOD brands shift from advertising to bundling

88% expect higher acquisition costs in 2025, 80% are cutting at least one digital channel, and 90% are adopting bundling—seen as delivering higher-quality subscribers and better ROI.
Bundling pays off: new streaming packages drive growth, retention, and higher spend 20 MAY 2025

Trends

Bundling pays off: new streaming packages drive growth, retention, and higher spend

Consumers using aggregators subscribe to nearly three more services than those who don’t, according to Hub’s 2025 report. Meanwhile, only 52% now pay for three or more major SVODs, down from 61% last year.
Bundling is the New Battleground in the Subscription Economy 7 APR 2025

Trends

Bundling is the New Battleground in the Subscription Economy

US consumers now manage an average of 5.4 subscriptions each, and 44% say they've received services for free via bundled offers. 63% want one app to manage all their subscriptions.
Starz and YouTube strike multi-year deal extension 30 OCT 2024

Deals

Starz and YouTube strike multi-year deal extension

The deal includes additional bundling opportunities, special offers and more. This continued alliance aims to deliver additional value to subscribers while celebrating the unique strengths of both companies.
How did Max’s bundling strategy boost its growth in Brazil? 25 OCT 2024

Trends

How did Max’s bundling strategy boost its growth in Brazil?

Ampere analyzed the exponential growth of the platform’s subscribers in Latin America, with Brazil emerging as a key market for the company.