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Ad views on connected TVs rose 31% year-over-year in Europe, while programmatic video advertising expanded 44%, fueled by a 14% increase in unique advertisers and growing adoption in live content environments.

The new product connects Large Language Models to Gracenote’s verified entertainment data in real time, enabling CTV platforms to deliver accurate, personalized content recommendations while reducing hallucinations and improving monetization.

According to LG Ad Solutions’ “The Big Shift 2025 | Australia Edition,” 63% of CTV audiences in Australia now prefer streaming, 64% favor free ad-supported TV over paid subscriptions, and more than one-third take online action after seeing a relevant ad.

The partnership spans OTT Studio’s growing portfolio of FAST channels and its major entertainment apps, including Free Movies Plus, Christmas Plus, and others.

CTV viewership soared 46% year-over-year in H1 2025, while 68% of top advertisers increased TV ad impressions—yet 94% of those ads still reach just half of U.S. households.