New research from Mediaocean showed that a growing number of consumers are cutting the cord and turning to streaming platforms for entertainment, increasingly choosing more affordable ad-supported tiers.
StoryZoo aimed to reach a wider audience in Spain by offering its services as part of bundled packages, making it more accessible and affordable for subscribers.
Shayna Waldman, Development and Production Executive, and François-Xavier Arguillère, Head of Production, explain how the company is expanding its production model to make every format affordable.
In its latest report, BB Media analyzed why the ad-supported subscription video-on-demand (ASVOD) model combine the best of two worlds: an affordable subscription and strategically integrated advertising.