The new NEO platform delivers ad performance up to 3x more effective than traditional campaigns, while DemoDirect taps into data from 95 million devices to boost linear audience precision. Both tools will expand across Warner Bros. Discovery’s portfolio throughout 2025.
This keynote is part of a three-day conference and market that runs alongside the CEE International Screenings at Content Warsaw, which sees the world’s leading suppliers unveil their latest shows.
WBD’s streaming business has incredible momentum, turning around its profitability by almost $3B in just two years and scaling globally with 22M subscribers added over the past year, with a clear path to over 150M+ by the end of 2026.
With over 300 million global subscribers, Netflix is integrating AI-powered search and personalized hubs to streamline content discovery. The new interface begins its global rollout on May 19, targeting smarter, faster viewer engagement.