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The VideoTrack study by WPP Media reveals a complex picture of the video market in the CEE region, with a "frienemy" relationship between streamers and pay-TV operators and a complicated loyalty in the streaming environment.

According to the European Audiovisual Observatory, series account for nearly four times the viewing time of films on SVOD platforms, underscoring evolving audience preferences and strategic implications for content providers.

The delegation underlined the unique role of independent producers in Europe—not only as drivers of cultural diversity, but also as contributors to growth and employment, and as promoters of EU values such as democracy, freedom of expression, and freedom of creation.

With a projected increase of over 14 million monthly active users, ViX is set to outperform Netflix, Disney+, and Prime Video in year-over-year growth across the Americas, fueled by its bilingual content mix and dominant position in Spanish-speaking markets.

The CEO of Library Kingdom Sales explained the company's business model and revealed the main needs of their clients.