The agreement includes exclusive HBO Max distribution of Season 5 outside the U.S., launching in LATAM, Asia Pacific, and EMEA, as the franchise surpasses 22 billion YouTube views and expands to over 45 international TV markets.
Wilcox to spearhead EMEA distribution strategy as Alistair Jennings and Travis Webb expand their remits, reinforcing Fifth Season’s international sales team of 60+ executives across five global hubs.
In EMEA, the leaderboard welcomed new entrants and saw German-language content gain momentum, alongside steady dominance of drama and growth in reality formats.
Sari steps into the newly created role of VP, Global LBE to scale international growth, while Danielle Tanton joins as Director, EMEA, to drive regional strategy and experiential partnerships.
Production activity in Q1 2025 dropped 11% year-over-year, with EMEA down 23% and APAC 12%, but June marked the highest monthly volume since the 2023 dual strikes; unscripted content surged to a record share in June, reflecting lower-risk strategic shifts.