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In her new role, she will lead all labels across Banijay Entertainment’s operations in the Netherlands and Belgium, overseeing strategy, driving business performance, encouraging innovation, and championing high-quality content creation across both markets.

Under Savvides’ tenure, SBS doubled its digital engagement, launched NITV as a free-to-air channel, and reached nearly 90% of Australians monthly across platforms, according to the broadcaster.

David Brindley steps in as CEO, joined by Dan Adamson, David Clews, and Shireen Abbott in newly defined leadership roles, as the award-winning unscripted label builds on hits like “Destination X” and “The Reluctant Traveler” and eyes further international expansion.

New originals include "Laid Bare", "Eyes in the Woods", and "DIY Dungeon", while "Cam Boy" and "Drag House Rules" return for a second season.

Over 60% of the global online population now watches short-form content daily—surpassing broadcast TV (47%), long-form streaming services (46%), and gaming (34%)—thanks to algorithm-driven platforms across all age groups.