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The audiovisual market will back to Rome from October 6 to 10 with special sessions such as Co-Production Market; MIA’s Content Showcases, C EU Soon, and a new edition of Shoot the Book.

Banijay Entertainment’s branded division aligns with brand production specialists to drive premium branded storytelling. And So Production specialises in commercials, films, and fashion shoots across the UK and France. Its recent clients include luxury French footwear brand Manfield.

Millennial and Gen Z parents now subscribe to more SVODs and spend over $100 monthly on TV services, but their willingness to cancel undercuts traditional assumptions about kid-driven bundle loyalty.

The government’s sector strategy allocates £75m for a Screen Growth Package, raising UK Global Screen Fund to £18m annually and investing in CoSTAR labs and BFI Film Academy to boost apprenticeships and AR innovation.

Previously Head of Commercial Development at ITV Studios Australia, Micah Hewson will work with Sabrina Duguet, EVP Asia-Pacific, and Julie Dowding, SVP Australia & New Zealand, to maximize sales and commercial opportunities across the region.