This new label will focus on scalable reality formats as well as mainstream entertainment, which will be produced and distributed by BBC Studios both in the UK and globally.
Set to welcome 1,000 delegates from over 40 countries, the 12th edition introduces new collaboration with BCMA, adding exclusive showcases, workshops, and co-production roundtables to boost content-marketing synergies across Latin America and the US Hispanic market.
For the first time, small to medium-sized businesses will be able to run a single campaign across Sky, Channel 4, and ITV. The new self-service TV ad buying marketplace aims to encourage new brands to TV.
Unveiled to 500+ advertisers at ITV Showcase, the three tools—Lead Gen Ads, YouTube Affinities, and Outcomes Planner—leverage ITVX interactivity, Google audience data, and 750 outcomes studies to maximize ROI, targeting, and lead capture.