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BBC Studios Productions to launch a new reality label, led by Peter Tierney 19 JUN 2025

Production

BBC Studios Productions to launch a new reality label, led by Peter Tierney

This new label will focus on scalable reality formats as well as mainstream entertainment, which will be produced and distributed by BBC Studios both in the UK and globally.
Primitives' hit "Zero Stars" format was commissioned by WBD in the UK 19 JUN 2025

Distribution

Primitives' hit "Zero Stars" format was commissioned by WBD in the UK

BAFTA-winning CPL to produce UK version of original Danish factual entertainment format that will be aired in early 2026.
Mip Cancun 2025 expands brand entertainment focus with strategic alliances 18 JUN 2025

Trade Shows

Mip Cancun 2025 expands brand entertainment focus with strategic alliances

Set to welcome 1,000 delegates from over 40 countries, the 12th edition introduces new collaboration with BCMA, adding exclusive showcases, workshops, and co-production roundtables to boost content-marketing synergies across Latin America and the US Hispanic market.
Sky, Channel 4, and ITV to launch a joint premium video advertising marketplace 17 JUN 2025

Ad Sales

Sky, Channel 4, and ITV to launch a joint premium video advertising marketplace

For the first time, small to medium-sized businesses will be able to run a single campaign across Sky, Channel 4, and ITV. The new self-service TV ad buying marketplace aims to encourage new brands to TV.
UK's ITV launched new Ad Tech Suite to boost campaign performance 16 JUN 2025

Programmers

UK's ITV launched new Ad Tech Suite to boost campaign performance

Unveiled to 500+ advertisers at ITV Showcase, the three tools—Lead Gen Ads, YouTube Affinities, and Outcomes Planner—leverage ITVX interactivity, Google audience data, and 750 outcomes studies to maximize ROI, targeting, and lead capture.