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Banijay Entertainment’s branded division aligns with brand production specialists to drive premium branded storytelling. And So Production specialises in commercials, films, and fashion shoots across the UK and France. Its recent clients include luxury French footwear brand Manfield.

Produced by DMLS Films, the six-part dramedy marks another scripted push for Banijay, whose French division now delivers nearly 50 hours of scripted programming annually across 18 labels, including hits for TF1, Netflix, France TV, and Prime Video.

"Nuremberg, The Trial of the Century" produced by KM and Dreamtime and "Egypt Decoded: Raiders of the Lost Pharaohs" from Pernel Media join the company lineup.

The partnership adds five live TF1 channels and over 30,000 on-demand hours to Netflix France by 2026, expanding its ad-supported tier and targeting the country’s 58 million broadcast viewers amid rising competition from local platforms.

Subscribers to Netflix’s Standard with Ads plan in the UK, France, Italy, Germany and Spain watched 152.7 million hours more in April 2025 than November 2024.