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Freely's launch in April marked the first time all four of Britain's public service broadcasters joined hands to set up a streaming service, as they look to future-proof live TV in the age of streaming. Freely offers 70,000 hours of on-demand content, more than any other major streaming platform in Britain.

Freely is the UK’s new live and on demand streaming platform. It provides access to 70,000 hours of on demand content.

BBC, ITV, Channel 4 and Channel 5 have comed together to futureproof free TV for the streaming age.

The service aims to streamline on-demand TV and live public service channels into one. Its release is scheduled for Q2 2024.

The surge in users of SVOD services during the stay-at-home period was not always sustained once people were allowed to move around more freely, according to new research from Strategy Analytics.