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Brands urged to close representation gap with LGBTQ+ audiences 1 JUL 2025

Markets

Brands urged to close representation gap with LGBTQ+ audiences

With 63% of LGBTQ+ viewers feeling misrepresented and 50% spending over three hours daily on social media, inclusive content and authentic creator partnerships are proving key to engagement and brand growth.
Authentic LGBTQIA+ representation drives consumer loyalty and demands corporate accountability 30 JUN 2025

Markets

Authentic LGBTQIA+ representation drives consumer loyalty and demands corporate accountability

59% of LGBTQIA+ consumers say they’re more likely to buy from brands that publicly support the community, while 40% prioritize working for purpose-driven organizations.
OUTtv launches FAST channel on Freeview in the UK 19 JUN 2025

Distribution

OUTtv launches FAST channel on Freeview in the UK

Freeview audiences can enjoy OUTflix’s signature mix of LGBTQ+ original series, reality shows, documentaries, and feature films without a subscription.
LGBTQIA+ Consumers Lead in Digital Brand Engagement 25 MAR 2025

Markets

LGBTQIA+ Consumers Lead in Digital Brand Engagement

A recent study by Horowitz shows that more than half (52%) of LGBTQIA+ consumers say they have clicked on an ad from a brand that shows up on their media feed (compared to 44% of consumers overall), and nearly 4 in 10 (39%) LGBTQIA+ consumers have interacted with social media ads by liking, sharing, or commenting on them.
OUTtv to launches on Chunghwa telecom channel in Taiwan 18 MAR 2025

Streaming

OUTtv to launches on Chunghwa telecom channel in Taiwan

OUTtv viewers on Chunghwa will have access to the service’s LGBTQ+-targeted original programming as well as library content from OUTtv’s original series, documentaries, films and specials.