The 11th edition of the Mercato Internazionale Audiovisivo brings together professionals from 60 countries, including first-time delegations from Cuba and Mexico, for a week of panels, showcases, and co-production opportunities that highlight the future of international content.
With vertical episodes as short as one minute, global services like TelevisaUnivision’s ViX MicrO and Asia’s iQIYI are seeing surging engagement, while platforms like Reel Short boast over 450 titles in Mexico alone and dedicated microdrama apps surpass one million downloads.
Marking its 10th anniversary, the campaign will showcase Russian films free of charge in China, India, Brazil, UAE, Mexico, Argentina, and 31 other countries, reflecting growing international interest in Russian cinema.
Exclusively distributed in the U.S. by Thema America, both networks will provide a single destination for live regular-season matches, playoff action, and the championship final, all in HD on major providers.
Zapata joins the label from Ntertain Studios/Neon16 and will oversee all scripted development and production for the recently launched Mexico City-based company.