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The executive is to be promoted from his previous role as VP, Development and Acquisitions.

A recent study by Nielsen revealed how advertisers can adapt, highlighting the critical role of advanced audience insights in modern media planning.

The company will distribute “The Markovic Method: Hojer” and “The King of Sumava” globally, except for the Czech Republic, Slovakia, Romania, Russia and the Balkans.

The crime drama is commissioned by the Canal+ group and Studiocanal. The 8 x 52’ series follows the rise of an all-female gang run by two sisters, set in 1950s Singapore, a city of crime at the time, and the glamorous but lawless “Wild West” of Asia. "Red Butterfly" will be filmed in English and Chinese on location in Singapore and Malaysia.

Meanwhile, PBS´s Masterpiece signs TV rights for the US and English-speaking Canada. Also confirmed is a digital rights deal with CBC Gem, alongside acquisitions in Australia, New Zealand, Asia and Europe.