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As a new digital-first animated series, it will be produced using AI tools that enhance the artists' creative capabilities while maintaining full creative control by the talented teams behind the project.

They are Dan Selig as Senior Vice President, Distribution – Americas, and Glen Hansen as Senior Vice President, Distribution – APAC. The execs will drive Mediawan’s expansion across the Americas and Asia-Pacific, focusing on premium content partnerships, format sales, and regional co-productions.

Valérie Vleeschhouwer, CEO of Mediawan Rights, will support the implementation of this new organization and work alongside Sally Habbershaw throughout a transition period, ahead of her departure from the Group.

This new European base will foster ongoing growth for Plan B, particularly increased production of premium series in the UK and across Europe. 

Beta Film and Mediawan Rights have partnered to handle the international distribution of the drama series. The six-hour drama will celebrate its world premiere as one of the very few handpicked television series at this year’s Venice International Film Festival in the Out of Competition section.