Search results for millennials
21 JAN 2025
Trends
Content Americas 2025: TikTok and YouTube dominate video platforms for Millennials and Gen Z in the USA
Omdia’s latest consumer survey revealed TikTok surpassed 1.9 billion monthly active users globally, including 145 million MAUs in the USA, and amassed $63.3 billion (including China) in video revenues.
27 SEP 2024
Trends
USA: 35% of Millennials spend over $100 a month on subscriptions
A report by Bango revealed key differences in each generation’s behavior and how they manage subscriptions.
31 OCT 2023
Data
Are Millennials the Key for Ad-supported Streaming Success?
Samba TV released its "Guide to Targeting Millennials" study, focused on the millennial demographic that covers over 72M U.S. adults with more than $2.5 trillion in spending power,
3 OCT 2023
Data
Young viewers and streaming: subtitles use is growing quickly
According to Morning Consult data, Gen Z adults and millennials are significantly more likely than their older counterparts to use and be satisfied with subtitled content.
30 MAR 2023
Data
Have Gen Z and Millennials already abandoned linear TV?
While the traditional TV audience is mostly made up of Gen Xers and baby boomers, pay TV still regularly reaches younger consumers, albeit to a lesser degree, according to a new report from Morning Consult.