The collaboration between both companies focuses on expanding the series' reach to Spanish-speaking audiences worldwide, offering high-definition episodes alongside comprehensive marketing support.
Former CEO of Rai Pubblicità to bolster expansion and innovation strategy of Iginio Straffi-led group , bringing experience and vision for new global challenges.
Partnership sees Rainbow Group gain investment from TEC Movie, an independent vehicle dedicated to investing in Rainbow and established as part of The Equity Club, a club deal initiative promoted by Roberto Ferraresi, Filippo Penatti and Mediobanca.
The partnership introduces a collaboration with six new LEGO "Bluey" sets to appear in 2025 across the LEGO 4+ and LEGO DUPLO themes, inspired by the animated TV series Bluey.