The strategic psychological reality series “Watch Your Back” becomes the first title from Talpa and Kinetic’s global creative alliance, debuting on NPO Start in early 2026 as a streaming-first game of deception and shifting identities.
The streaming platform achieved a 35% increase year on year, thanks to a combination of big hitting drama and reality commissions, as well as strong performances from the soaps.
In EMEA, the leaderboard welcomed new entrants and saw German-language content gain momentum, alongside steady dominance of drama and growth in reality formats.
The telenovela integrates 16 brands across 76 branded content activations, reaching over 125 million viewers in Brazil and driving a 12% rise in Globoplay’s telenovelas consumption.