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The new appointments come as SPNI, now operating under the corporate identity of Culver Max Entertainment Private Limited, has seen some major changes at the top. The company claims to reach over 700 million viewers in India and is available in 167 countries.

The company signed the exclusive non-binding sheet deal, securing a merge between the operations in the region with linear networks, digital assets, production operations and program libraries, and will hand SPNI 52.93% of the business.