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Set to return in early 2026 from South Africa with a six-week run, the franchise continues to dominate the 16–34 demographic, delivering ITVX’s biggest series since launch and a social reach of 2.3 billion.

Produced by O3 Medya and originally broadcast on NOW, “Io sono Farah” stars the acclaimed Demet Özdemir as Farah Erşadi, a resilient Iranian mother navigating a treacherous world of crime to protect her son.

The film is directed by Daniel Hendler and stars Pilar Gamboa, Sergio Prina, and Alberto Wolf. It was produced by Micaela Solé (Cordón Films – Uruguay), in co-production with Ezequiel Borovinsky (Wanka Cine – Argentina) and Jorge Moreno and Luis Collar (Nephillim Producciones – Spain).

The title stars Alícia Falcó, Pablo Álvarez, and Georgina Amorós. The series is an adaptation of the novel by Spanish writer Alice Kellen, published by Editorial Planeta.

This celebrity competition format will feature 6 stars competing across water sports, where one will walk away with the prize, being judged by kiters Francesca Maini and Matteo Dorotini.