Search results for subscriptions

The U.S. market nearly doubled its ad-supported premium SVOD subscriptions from 53M to 100M in just two years. As of Q1 2025, 65% of these were new users, while Netflix led in internal migration, with 40% of its ad-tier subscribers switching from ad-free plans—compared to just 6% for other platforms.

Among 18–34-year-olds, 58% frequently cancel subscriptions based on content availability, while only 36% cite price as the main factor. This group averages 4.2 subscriptions, outpaces older users in paid rentals and purchases, and now spends 50 minutes more daily on social media than on TV or streaming.

By Q2 2024, 91% of niche SVOD subscriptions came through aggregators, with Amazon Channels accounting for 58%. Channels users are more engaged, with 65% calling TV essential and two-thirds favoring exclusive, first-season content.

Illegal IPTV subscriptions in the Nordics surge to 1.5 million households—up 16% year-over-year—signaling escalating risks for media stakeholders as piracy grows across Denmark, Norway, and Sweden.

Denmark added over 500,000 new streaming subscriptions in the past year, driven by a nearly 50% surge in ad-supported services. More than 25% of households now use at least one HVOD platform, reshaping market dynamics.