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USA: Two-Thirds of consumers are open to bundle streaming services 9 JUL 2025

Markets

USA: Two-Thirds of consumers are open to bundle streaming services

Horowitz Research finds that 66% of Americans would consider a bundle combining SVOD, AVOD, and FAST, with higher interest among Millennials and multicultural audiences.
USA: Third-Party distribution emerges as key driver of SVOD subscriber growth 4 JUL 2025

Markets

USA: Third-Party distribution emerges as key driver of SVOD subscriber growth

According to Antenna, partnerships with telcos, retailers, and hardware makers accounted for 19% of U.S. SVOD sign-ups in Q1 2025, up from 12% three years earlier, with Apple TV+ and Paramount+ leading the trend.
A1 Group and SPI International sealed a new strategic alliance 27 JUN 2025

Deals

A1 Group and SPI International sealed a new strategic alliance

The agreement covers the technical distribution of all SPI channels in Europe, as well as the distribution of 14 linear TV channels and the SVOD service from SPI.
USA: Bundles over loyalty, families drive spend but not stickiness 26 JUN 2025

Markets

USA: Bundles over loyalty, families drive spend but not stickiness

Millennial and Gen Z parents now subscribe to more SVODs and spend over $100 monthly on TV services, but their willingness to cancel undercuts traditional assumptions about kid-driven bundle loyalty.
Streaming: SVOD brands shift from advertising to bundling 12 JUN 2025

Trends

Streaming: SVOD brands shift from advertising to bundling

88% expect higher acquisition costs in 2025, 80% are cutting at least one digital channel, and 90% are adopting bundling—seen as delivering higher-quality subscribers and better ROI.