Horowitz Research finds that 66% of Americans would consider a bundle combining SVOD, AVOD, and FAST, with higher interest among Millennials and multicultural audiences.
According to Antenna, partnerships with telcos, retailers, and hardware makers accounted for 19% of U.S. SVOD sign-ups in Q1 2025, up from 12% three years earlier, with Apple TV+ and Paramount+ leading the trend.
The agreement covers the technical distribution of all SPI channels in Europe, as well as the distribution of 14 linear TV channels and the SVOD service from SPI.
Millennial and Gen Z parents now subscribe to more SVODs and spend over $100 monthly on TV services, but their willingness to cancel undercuts traditional assumptions about kid-driven bundle loyalty.
88% expect higher acquisition costs in 2025, 80% are cutting at least one digital channel, and 90% are adopting bundling—seen as delivering higher-quality subscribers and better ROI.