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Sweden: streaming consumption reached record levels 27 AUG 2025

Markets

Sweden: streaming consumption reached record levels

The number of paid streaming subscriptions surpassed 9.5 million in Q2, with ad-supported subscriptions being a key driver of growth, as presented in Mediavision’s latest analysis of the Swedish market.
Sweden: consumption reaches an average of 100 daily minutes of online video 22 AUG 2025

Markets

Sweden: consumption reaches an average of 100 daily minutes of online video

Half of this time is spent on ad-funded services, corresponding to roughly 50 minutes daily. Consumption is particularly high among younger audiences, where global platforms dominate.
Banijay to produce inclusive dating format “Double Up Love” for SVT 22 JUL 2025

Production

Banijay to produce inclusive dating format “Double Up Love” for SVT

Created by Banijay Nordic’s Meter/Jarowskij for Sweden’s SVT, the emotionally charged format brings bi-singles together in a high-stakes villa, blending limitless connections, eliminations, and coaching in a daring reflection of modern relationships.
Silverlining Rights closed deals for "Social Media Murders: The Murder of Olly Stephens" 11 JUN 2025

Deals

Silverlining Rights closed deals for "Social Media Murders: The Murder of Olly Stephens"

The documentary has been sold to Nine (Australia), RTL (Germany), RTS (Switzerland), TV2 (Denmark), TV2 (Norway), TV4 (Sweden), MTV Finland, RTBF (Belgium), RTS Switzerland, Play Media (Belgium), Quebecor Content, Upstream Media (US, Canada, Lat Am, South Africa) and VA Media (US, LatAm, and Asia).
European TV audiences still tune in for films 6 JUN 2025

Markets

European TV audiences still tune in for films

Theatrical films and TV movies account for 13% of total TV viewing time across 18 EU countries, with EU films representing 33% of titles aired and 41% of film viewing time. Viewing shares vary widely—from 7% to 23%—with Slovakia, Czechia, and Hungary leading in film consumption. UK films make up 6% of broadcasts and 5% of viewing time, performing strongest in Ireland, Sweden, and Finland.