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Pay‑TV subscriptions rose to 15.2 million while SVoD reached 22.1 million homes; revenues up ~6% to €5.5bn in 2024 with VAUNET forecasting €5.8bn for 2025.

Despite a challenging market, UK digital commissioning jumped 60% to £154 million and international SVOD spend rose by £166 million, while secondary rights revenue returned to a record high of £510 million, according to the 2025 Pact Census.

Driven by Korean content demand, Netflix’s global influence, and strong government support, South Korea’s FAST market is projected to double in revenue and become the 12th largest worldwide.

Sports rights now account for 14% of total TV revenue, underlining the premium value of live sport as broadcasters battle for subscribers and viewer loyalty.

AI-driven localization fuels expansion for creative media talent. Its creative media talent payouts have surpassed over $2 million in the past year.